The Yoda Effect – How ‘Star Wars’ Helped Me Understand My Business Better

Most businesses like to imagine themselves as Luke Skywalkers, the heroes of their stories. If you want to succeed, he said, look at your company as a wise, skillful guide, there to help your clients and point them in the right direction.…

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The 3 Forms of LASIK Marketing

You should always be suspicious of complicated things, and even more suspicious of people who make simple things complicated. Einstein knew he was onto something big when his idea that mass and energy are interchangeable,…

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The Importance of Having a Mobile-Friendly Website For Your LASIK Practice

With the majority of web traffic happening on mobile phones, not having a mobile friendly website is costing you potential missed LASIK patients. Why? A recent report from Hitwise states that in the US mobile…

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