When it comes to talking to patients about pricing, many practices aren’t sure (or are uncomfortable) about the way to handle it. The reality is, most patients don’t know what questions to ask. So, “pricing” is the default. In addition, prospective patients have been conditioned to ask about pricing after being bombarded with $299 or… Continue reading

According to a survey by Bright Local, 88% of consumers trust online reviews as much as personal recommendations. Other studies show that 90% of consumers research online reviews before visiting a business and that 92% of users will use a local business if it has at least a 4 star rating. This is powerful. Having… Continue reading

Whether you are promoting LASIK or any other medical procedure, one of the most important features your website must have is called a lead magnet. A lead magnet is an irresistible piece of content that provides value to a prospective patient in exchange for their contact information. The challenge is, most ophthalmologists don’t offer it.… Continue reading