When it comes to talking to patients about pricing, many practices aren’t sure (or are uncomfortable) about the way to handle it.
The reality is, most patients don’t know what questions to ask. So, “pricing” is the default. In addition, prospective patients have been conditioned to ask about pricing after being bombarded with $299 or $499/eye LASIK ads.
So, what’s the best way to handle pricing for your refractive practice?
Point blank, patients always want to know the price of LASIK, and it shouldn’t be something we hold back from them.
According to Google trends (see image below), over the past 13 years, the search term “LASIK cost” is at an all time high!
This is an opportunity to give people what they want while your competition shies away from it.
When someone lands on your website, make sure you have clearly labelled in your navigation bar, a page that someone can visit, and visibly see that says “pricing”.
On this page, offer the opportunity to get pricing information in exchange for their contact information. This is an easy way to generate a quality lead while giving them exactly what they want!
Note: This does not mean you have to give them your entire pricing sheet, it just means that you should be proactive in engaging patients with this conversation.
Here is exactly what the page we made looks like when they people click to see pricing information.
What were the results?
Over an eight month period after adding this simple page to our clients’ websites, they are seeing, on average, an extra…
…All directly correlated to that one pricing page!
This is a simple tweak that anyone can make to their website that can produce exponential results!
Simply ask your web development team to whip up a page on your website like the one above and let the results speak for themselves.
Or get LASIK Marketing Agency to help you build the perfect pricing marketing funnel for your practice!
Don’t shy away from price. Lean into it, and give people what they want. They’ll thank you for it!