Social Proof: The Most Powerful Marketing Strategy For Your LASIK Practice

According to a survey by Bright Local, 88% of consumers trust online reviews as much as personal recommendations. Other studies show that 90% of consumers research online reviews before visiting a business and that 92% of users will use a local business if it has at least a 4 star rating.

This is powerful.

Having an outstanding online reputation is one of the most important factors in growing your practice volume. You want every visitor who comes to your website to see plenty of testimonials and  reviews from your happy patients!

Telling patients how good you are is NEVER as effective as having your past patients to do it for you. When they see testimonials from other patients, it builds trust. This can help them to make that important first call, or to book their consult, or take a desired action on your website.

Have your web team to select some of your existing testimonials from Yelp, Google and Facebook and place them on pages throughout your site. If you are looking to add reviewing gathering technology to your clinic, check out Podium or Birdeye.

Your homepage should have 3 or more positive reviews in plain sight. For every other page, you can place them on the side bar, or around your content.

Finally, we suggest to all of our clients that your goal is to be the “best reviewed” provider of your services in your area, both in rating and total reviews. Doing this immediately gives you a competitive advantage.

Click here to learn how to generate more reviews for your practice!



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